Hey! It’s Doone, your hype girl in biz… Last week I was hanging out with Aussie Gold Medal Olympian Ariarne Titmus and I thought you might like her insights on the connection between pro athletes & entrepreneurs….

✋ On discipline & goal setting: Set your goal, wholeheartedly commit to getting to the outcome & give your absolute best every single day - anything less than that is a waste of your time.

🤠 On choice vs sacrifice: you’re making a choice to get where you want to be in business & in life. The choices you make aren’t a sacrifice.

🧠 On decision-making: implement a system or process to back your decision making - you’ll always be on the receiving end of unsolicited advice from people who don’t get it or people who doubt your plan. Your process will keep you laser focused.

And there’s a bunch more 👉 right this way 

Butttttt let’s jump into today’s newsy:

• 💖 Spilling the secret sauce to smarter ad spending

• 💖 Your free AI business builder pack inc. proven prompts

• 💖 Business is an endurance sport (not a sprint)

• 💖 Sephora Beauty x 15% Pledge $100,000 grant

• 💖 Maven is eyeing an IPO & more news

The Secret Sauce to Smarter Ad Spending 💸

Let’s talk about one of the biggest questions on every founder's mind: where the heck do I spend my ad budget? We all know the struggle of figuring out the most efficient way to grow your brand while getting the best bang for your buck. So, I had a chat with Fran Maier, the powerhouse behind Match.com and BabyQuip, to break it down and she gave us some major insights on navigating the customer journey.

First things first, your brand is all about trust. You’ve got to deliver on that promise at every touchpoint. People are quick to pick up on whether or not a brand is reliable, so, how do you make that happen? It starts with understanding your customer journey and meeting your audience where they naturally go to solve their problems:

1. Nail Down Your Value Prop 📌 Ask yourself: what’s the actual problem you’re solving? For Fran there was a gap in the market for baby gear rentals and parents were craving a solution. So before spending a penny, she made sure that BabyQuip was delivering on this (93 Net Promoter Score!) before moving on to spending on ads.

2. Invest in Google Ads Early On 💸 Think of Google as the first stop on the customer journey. When people have a problem, where do they go? Google. It’s usually the fastest, cheapest way to start driving traffic because you can finely target keywords and show up exactly where your customers are searching. Start out with finely targeted Google Ads to gain momentum and build the foundations to that SEO game.

3. Use PR and Social Media for Extra Visibility ✨ Yes, PR and influencer marketing are still part of the playbook. But here’s the thing: don’t just do it for the sake of doing it. Make sure it’s helping you build that trust with your brand. Use PR and social media to reinforce your position as a reliable solution. Collab with influencers who embody your values, and make your PR efforts about storytelling rather than just shouting about it.

4. Understand the Dance Between Supply and Demand 📈 This part is crucial. While you’re building demand with ads and PR, don’t forget about the supply side. You can have all the ad spend in the world, but if you’re not delivering an amazing customer experience, that money will go to waste.

5. Don’t Forget the Power of Word-of-Mouth 👯 Ultimately, your best marketing tool is a great customer experience: your customers will tell their friends. That’s how you get a referral engine up and running without spending a fortune.

Bottom Line: It’s all about mapping out that customer journey and investing your ad dollars in places that meet your customers where they are, solve their problems, and build long-term trust. Start with targeted Google Ads to gain traction, leverage PR and social for broader visibility, and always prioritise exceptional service. Ta da!

Meet Fran on the podcast 🎧

“But how should I be using ChatGPT?”

It can be overwhelming when you want to leverage something that everyone’s talking about–but you aren’t quite sure how to do it or where to start.

HubSpot's “AI for Business Builders” is the ultimate crash course for non-technical entrepreneurs who want to demystify AI (without drowning in the deep sea of jargon): 

• A 4-Part Roadmap to AI Mastery 🚗 learn exactly where to start, what tools to use, and how to incorporate AI into your business 

• Jargon-Free Explanations 🥴 understand what large language models are with ease

• Practical Prompt Engineering Tips 💫 learn how to get AI to do what you need, when you need it (so we’re working smarter, not harder) 

• Real-World Examples of AI Boosting Businesses Like Yours 👯 see how companies are already using AI to grow faster, cut costs, and outsmart the competition - ideas you can copy paste for your own business

This guide gives you the tools to understand AI, make informed decisions, and take action - right away. 

Download Your AI Guide Right Here 👋👋👋 

Gold Tweets This Week 💗

1/ Please take a moment to celebrate yourself 🎈

2/ PSA: you’re running a marathon 🏃‍♀️

Every small step forward is progress, and sometimes, just showing up is the biggest 🏆win🏆 of all.

Extra Stuff to Check Out 👀

• Biden proposes a rule to make over-the-counter birth control free

• TikTok is in an uproar over this female-founded bubble tea brand

• Women’s health unicorn Maven Clinic is looking ahead to an IPO

• Chief, the networking group for executive women, has laid off staff

• Charlotte Tilbury is taking a stance against industry dupes

• The first woman on the moon will wear a Prada spacesuit

Female-founded ✨remote jobs✨ 

Secure a paying gig that supports your financial needs and allows you to invest in your biz from a place of ✨abundance✨ rather than scarcity —right here—👇

REMOTE 🏝️

• Are you TikTok obsessed? Do you live and breathe video content? 35mm Co. is on the hunt for a TikTok Content Creator to head up the 35mm Co account remotely from either Melbourne or New York City | apply here.

PART-TIME ⏳

• If you’re looking for a quick cash injection Away is hiring a Temp Merchant Merchant at an hourly rate for a 3-month stint in NYC | apply here.

✨ Hold up! What’d you think of this email? (tap an image & let me know)