Hi! I’m Doone, your hype girl in business. This is your weekly source of inspiration & information on all things in the e-commerce and CPG space, read by like-minded Entrepreneurs - that happen to be women - like you. If you find value in this content please like & share above, or forward it to someone in your network. I love it when you do that!

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Psst… Hey, you! 💌

✨ There’s an epic download available for free in my TikTok bio @dooneroisin

📅 It’s the year-long marketing calendar that we use to map out our efforts, as well as a comprehensive social media calendar for all the different channels.

This is going to make your life 10x easier as a brand owner! Go check it out :)

Industry News You Should Prob Read 🗞

Before the year ends apply to these money sources. This desktop browser extension is GAME-CHANGING for shopping women owned. Edgewell buys Billie for 310M after P&G was blocked from buying it. Parade opens its first physical store in NYC. Disney appoints woman as chair for the first time. Women-led business angel group launches. Houzz has hired Goldman Sachs with the aim to go public next year.

🔑 Insights From This Week’s Episodes on the Female Startup Club Podcast

Directly from the women building the world’s most exciting businesses in the e-commerce and CPG space.

1. Chose your words wisely 🦉

EP244: Talking to the woman who sued the New York Subway to make a stand for pleasure at the forefront of wellness, Dame’s Alexandra Fine.

All too often, people underestimate the power of words in bringing their product out into the world. In your marketing, you can really have a conversation that prickles people’s ears. Gets people interested in wanting to have a conversation back with you. Market with emotion.

A knock-on advantage to this, you’re going to get press’ attention. Be outlandish. If you get the press’ attention, that’s earned media. It’s powerful.

Earned media = coverage of your brand through organic means.

2. Selling 100,000 units in your first year 🚀

EP245: Learning from Dee Charlemagne, the co-founder of AVEC Drinks.

🐝 Tell a story around how to use your product, why, why to care, and create some excitement and buzz around it.

Leverage anything that differentiates you from the others. AVEC has a diverse team, strong values, and had to launch on the internet due to COVID.

👉 Most launch dollars were spent on a really cool website, making sure the experience felt cool and then really working on the branding and the product.

Dee believes keeping your story at the core, is THE way to drive PR and earned media moving forward. Their NY Times launch-day feature speaks for itself. 😏

3. Fail fast - fix fast - learn fast 🤓

EP246: We’re learning from Madeline Fraser, the founder behind a brand called Gemist, about her learnings as a female founder of this brand and her previous two business ventures.

Madeline shared a great little mantra on how to deal with failure.

You’re building something out of nothing, you’re guessing along the way a lot of the time. If you have that failure, learn from it, and quickly try to fix it, then it could actually equal success.

• Failure + Learning = Success ⭐

This allowed the Gemist team to not really be afraid of failing but to just move swiftly ahead. Face failure head on - manifest that version of success.

Biz Wins & Failz 🎢

Here’s a cracker straight from Hype Club.

We’ve got an ongoing Biz Wins & Fails chat going in HC. This is where we can learn what we can hopefully avoid in our own journeys, and what keeps us feeling like we are not in this alone. A lot of us are seeing a lot of highlights, but tbh there are also so many downs and things that go wrong.

Liza Belmonte shared her “beginner mistake” with us this week:

The learning? Shortcuts are EXPENSIVE. Do not take them.

*Our pricing is currently $59 per month, cancel anytime. Come join us in Hype Club if you want to build your network and meet other female founders going through the journey.

What’s on this week? 👀

Let’s see what we have in store for you this week…

TUES: Madeline Fraser from Gemist - become your own jewelry designer 💍

THURS: Ariel Kaye from Parachute - the luxury brand for bedding basics 💤

SAT: Doone's back - with a solo episode 🍷

Click here to tune in! 🎧

What to Read, What to Listen to 🤔

📚 Never split the difference by Chris Voss: former international hostage negotiator for the FBI offers a new, field-tested approach to negotiations.

🎧 How I built this, hosted by Guy Raz: by far the most recommended podcast on the show, Guy dives into the stories behind some of the world’s biggest firms.

Job Alert Time! 💼

Check out these cool women-owned job listings on our radar:

CA-BASED REMOTE 🍁

• Henrie, the pillow brand bringing sleep to the world, is looking for a Digital Marketing Intern to strengthen their team. You want this! Apply here.

REMOTE (US) 🌎

• The Wonder, the family company specializing in fun, is looking for a Growth Marketing Manager for their rapid expansion. Apply here.

• Malala Fund, the NGO working toward a world where all girls can learn, is hiring for a paid Editorial Intern position. Find out more here.

IDAHO 🇺🇸

• SAALT, the sustainable period company, has a bunch of really cool job openings live. Read all about them here.

Keep shining bright! See you next week :)