Hey! It’s Doone, your hype girl in business. This one goes out to all of us who haven't jumped on the TikTok train. Last week I decided to mix things up and go outside my comfort zone on TikTok posting something less business, (way) more personal. And it has gone CRAZY. Read: viral. 2.1+ million views and counting. Approaching 10,000 followers (all in a couple of days!). Wow.

My takeaway from this - and it's a good reminder for everyone - is that it's always the perfect time to try something new, even if it's different from your usual 'self' online. It helps us push our boundaries, gain more confidence and unlock new opportunities. This week make it your goal to get moving on TikTok. Bc we miss every shot we don't take.

Let’s get into it 👇

The $0-$100M Playbook (from Frank Body) 💚

One of Australia's most successful skincare brands frankly owes much of its success to some kickass branding and an affinity to attracting a whole lot of eyeballs. But that doesn't just happen by chance. Frank Body was built to be taken to market (& everything beyond that was learned on the job). Last week, Jess shared the 3-pronged women-power-fuelled playbook to getting eyeballs on your brand, and (more importantly) how you can tweak it for 2023:

1/ Lean into User-Generated Content 🤳

• Back in the day, Frank encouraged customers to take a "Frank Effect" selfie every time they made a purchase (with a cute flyer included in the order)

• 2023 tweak ✨ Get your community involved with a TikTok trend like this one through a challenge or the incentive of a giveaway

2/ Surprise, surprise: Social Media ⭐

• Jess and her co-founders spent 24/7 building up a social presence in the months leading up to her product launch (no big budget - a whole lot of dedication and hard work); and then launched to these people

• 2023 tweak ✨ Still a great strategy today, but now have fun with it! The social media world is a much less curated space than it was back then; get your face in front of the camera and get documenting - and incase you need us to say it again.... TikTok!

3/ It all started with an email 💌

• The Frank founders emailed everyone they could possibly find (thousands of people) and offered them the product

• 2023 tweak ✨ The cold email needs a makeover, craft an intriguing (or funny) subject line, get super personal in the messaging, and end it with a clear CTA (& don't be discouraged, you can expect around a 1/100 strike rate)

It’s easy over time to get set in our ways and rinse and repeat things that worked 10 years ago. But remember: the only thing scarier than a new idea is an old one - get creative!

Listen to Jess on the podcast →

The winning strategy behind cult brand Coco & Eve ✨

Something I've come to realize over the last couple of years is that entrepreneurship can easily be romanticized. You have an earth-shattering moment where a lightbulb physically turns on in your head and BOOM: there's your multi-million dollar idea (& you can already smell your retirement 💃). I mean... It doesn't sound bad, but it just doesn't often happen like that. In fact, most of our best-loved (& thriving) brands probably worked exactly the other way around.

Yes - Coco & Eve was born out of the endless inspiration and rejuvenation of Bali. But also out of a clear gap in the market, a love for Instagram-friendly aesthetics & largely uncaptured market share. In between the cheap supermarket brands and bougie salon offerings, we needed a Coco & Eve. That was much more about strategy and much less about luck.

Let's break down that strategy into a couple of bullet points 📌

• 👀 Discover what is missing (what the consumer is looking for) and build that

• 🦄 Really create something unique: differentiate yourself by being one of the first to come at this the way that you are

• 🎯 Build your product with social media in mind (it's all about story-telling)

• 👩‍🎤 Connect with and understand your consumer all the way to the brand

• 🔄 Focus on one market - get traction - and only then repeat (if you don't get traction iterate and improve until you do)

• 📍 Then commit to creating interesting engaging content that’s above the line (follow all social media trends, create some hype - anything for the views)

All I'm saying is, passion for the product is key: but don't forget to keep your business goggles on. It's worth being strategic about this one.

Listen to Emily on the podcast →

• The MET gala serves up some looks (& we served up some lols)

• Naomi Osaka just raised $5M for her media company

• LinkedIn is going to write your cover letter for you

• Francesca’s acquires Richer Poorer 

• Pamela Anderson finally launches her swimwear collection (and it's 🔥)

• Shopify is joining the layoff train in cutting 20% of jobs

• Is TikTok the future of online shopping?

• Dua Lipa X Versace is going to be a real vibe

• Hayley Williams’ Good Dye Young launches at Ulta Beauty

• Snackable skincare brand Sourse secures $2.4M in seed

• Women are bringing home the bacon (& frying it too)

• Is It T.M.I. for entrepreneurs to air their private business?

This month's GIVEAWAY... 

We're trying something fun this month. You can ✨WIN✨ this bundle of Female Founded Goodies *valued at $500* by commenting some loveeee 💖💖💖 on every one of our IG posts throughout May. & we'll draw the winner on stories at the end of the month!

The bundle includes a Moss St Fragrances fragrance diffuser; Bangn Body cleanser & lotion; Habitual Beauty collagen supplements; a selection of serums & moisturizers from Tribe Skincare; Frank Body's OG coffee scrub; Contour Cube's facial icing tool; a selection of cute Emma Pills rings; a coffee mug from In The Roundhouse; & last but (defo) not least: a copy of Your Hype Girl.

This week's lineup...

This week's recommendations...

REMOTE 🌎

• Yum sparkling water brand Aura Bora is hiring a Digital Marketing Intern to join the team for 20+ hours a week. Something for you? 

NYC 🇺🇸

• Hero Cosmetics, creators of the original pimple patch, are expanding and hiring a Social Media Specialist & Intern. Apply directly here.

LA 🌇

• Prenatal and postnatal vitamin brand Perelel is looking for a VP of Brand Marketing to strengthen the team. Find out more here.

NSW 🌞

• Aussie aesthetic clothing brand SIR. is on the hunt for a creative Graphic Designer to join the team, find out everything right here.

• International fashion label Faithfull the Brand is hiring a General Manager to manage Australian operations. Apply directly here.

LDN 🇬🇧

• Missoma, the beautiful recycled gold & silver jewelry brand, is looking for a TikTok-obsessed Social Media Content Creator. More here.

If you wanna see what all the fuss is about on TikTok... Come check it out: I'm posting my 2 week skin journey (and it ain't pretty!)